Quantitative + From Data to InsightsClient case
What the registry doesn’t show
- Challenge
- Understand who small business owners really are, including those who have closed up shop.
- Method
- Nationwide telephone survey with more than 10,000 interviews.
Industries we serve
Research that speaks your industry’s language
From the public sector to retail, from health care to international organizations, every industry has its own questions, audiences and rules. We bring the right mix of solutions to each, with the same ISO 20252 certified rigor.
Industries × solutions
Every solution, for every industry
Every Checon study is custom-designed: the method follows the question, not the industry. Choose an industry to see how each solution can be applied.
Government and public sector: every solution applies, combined to fit the question. See the industry →
QuantitativeCitizen satisfaction with public servicesQualitativeListening to users of a social programNeuromarketingPretest of a public service campaignUsabilityUsability of a digital services portalSecondary DataBaseline assessment for a new program, using official statisticsFrom Data to InsightsSurvey data combined with citizen service records
Retail and consumer: every solution applies, combined to fit the question. See the industry →
Health and pharma: every solution applies, combined to fit the question. See the industry →
Financial institutions: every solution applies, combined to fit the question. See the industry →
QuantitativeAccount holder NPS and satisfactionQualitativePerception of a new credit productNeuromarketingPretest of an investment campaignUsabilityTransfers and payments in the banking appSecondary DataCredit market overview using official dataFrom Data to InsightsImprovement priorities with driver analysis
Education: every solution applies, combined to fit the question. See the industry →
Telecom and digital: every solution applies, combined to fit the question. See the industry →
Energy and infrastructure: every solution applies, combined to fit the question. See the industry →
QuantitativeCustomer satisfaction with service and supportQualitativeListening to employees and local communitiesNeuromarketingPretest of an energy-saving campaignUsabilityOnline service portal and customer appSecondary DataIndustry overview from regulatory and official dataFrom Data to InsightsOngoing tracking of communication metrics
International organizations: every solution applies, combined to fit the question. See the industry →
QuantitativeBaseline study with a household sampleQualitativeFocus groups with the communities servedNeuromarketingHow well an educational campaign’s materials are understoodUsabilityAccess to a program’s digital servicesSecondary DataSocioeconomic assessment from public databasesFrom Data to InsightsIndicators before and after the program
Agencies and consultancies: every solution applies, combined to fit the question. See the industry →
QuantitativeAudience research to inform a campaignQualitativeGroups to evaluate creative conceptsNeuromarketingAd pretests with eye tracking and facial codingUsabilityTesting a campaign website or micrositeSecondary DataMarket overview for a consulting engagementFrom Data to InsightsAn integrated read of results for the end client
01 / 09
Government and public sector
Research that helps federal, state and municipal government bodies plan, evaluate and communicate public policies and services based on evidence.
Questions we answer- How do citizens rate the services they receive?
- Is the program reaching the right people?
- Was the public service campaign understood?
Published case studies
Qualitative + QuantitativeClient case
Before the answers, the questions
- Challenge
- Find out which questions citizens still had after the campaigns.
- Method
- Focus groups in several regions and a nationwide online survey.
QualitativeClient case
Does your service standard work when no one is watching?
- Challenge
- Find out whether a network’s service standard was actually reaching entrepreneurs.
- Method
- More than 100 mystery shopping evaluations, in person and digital.
Usability + QualitativeClient case
When users can’t find it, the problem isn’t theirs
- Challenge
- Find out whether entrepreneurs could find what they needed on the portal.
- Method
- Navigation tests with eye tracking and interviews, with more than 60 participants.
02 / 09
Retail and consumer
Research that helps brands, manufacturers and retail chains understand consumers, test products and messaging, and improve the shopping experience.
Questions we answer- Why do consumers choose (or switch away from) my brand?
- Which packaging draws the most attention on the shelf?
- How good is our in-store service?
Published case studies
Quantitative + QualitativeClient case
When the sign changes, do customers stay?
- Challenge
- Find out whether customers were loyal to the brand or to the store before the store changed its name.
- Method
- Quantitative survey + focus groups.
Qualitative + QuantitativeClient case
Why do shoppers know the store but buy from a competitor?
- Challenge
- Understand why people who knew and considered the chain bought elsewhere.
- Method
- Interviews, focus groups, accompanied shopping and a quantitative survey.
QuantitativeClient case
Before asking why customers stopped, confirm that they stopped
- Challenge
- Understand why customers of a digital reordering solution stopped buying.
- Method
- Telephone survey of the inactive customer base.
Qualitative + QuantitativeClient case
On the map, the location was perfect
- Challenge
- Find out whether a new store in a new hub would become part of people’s routine.
- Method
- Qualitative research and face-to-face interviews with customers and non-customers.
03 / 09
Health and pharma
Research with patients, health professionals and health plan members to guide health services, products and communication, with extra care for data protection.
Questions we answer- What does the patient journey look like, from first symptoms to treatment?
- What do medical specialists think of the product?
- Are members satisfied with the health plan?
Published case studies
QuantitativeClient case
The same questions, on both sides of care
- Challenge
- Find out what health professionals and patients really think about health issues in the public debate.
- Method
- Face-to-face survey at care facilities, with more than 3,000 interviews.
04 / 09
Financial institutions
Research that helps banks, credit unions, fintechs and insurers track customer satisfaction, test products and improve digital channels.
Questions we answer- What leads customers to recommend (or leave) the bank?
- Is the app easy to use for key tasks?
- Is the new product a good fit for its audience?
Published case studies
QualitativeClient case
A low score warns that something is wrong
- Challenge
- Understand the reasons behind low scores from public sector clients.
- Method
- Online in-depth interviews with clients and teams.
05 / 09
Education
Research that helps educational institutions and programs evaluate satisfaction, reputation and outcomes, from student recruitment to policy evaluation.
Questions we answer- How do prospective students see the institution?
- Why do students drop out?
- Is the education program delivering results?
Case studies in this industry
We haven’t published case studies for this industry yet. Tell us what you need and we’ll show you how we would approach it.
Talk to a specialist06 / 09
Telecom and digital
Research that helps carriers, internet providers and digital companies reduce churn, improve customer service and test digital journeys.
Questions we answer- Why do customers cancel?
- Which version of the page converts better?
- How good is digital customer service?
Case studies in this industry
We haven’t published case studies for this industry yet. Tell us what you need and we’ll show you how we would approach it.
Talk to a specialist07 / 09
Energy and infrastructure
Research that helps energy companies, utilities and infrastructure operators understand customers, employees and communities, from service evaluation to internal communication and relations with communities near their operations.
Questions we answer- How do customers rate the service and support?
- Is internal communication reaching field staff?
- How do local communities see the project?
Published case studies
Qualitative + QuantitativeClient case
Listen, measure and track
- Challenge
- Find out whether internal communication was understood, not just opened.
- Method
- Online focus groups, web survey and online community.
QuantitativeClient case
A new word in the vocabulary
- Challenge
- Measure what a newly launched brand comes to mean to the public.
- Method
- Nationwide online quantitative survey of people who did and did not see the campaign.
QualitativeClient case
One extra word in the voice-over, a different company in people’s minds
- Challenge
- Find out how an institutional campaign would land with the public before it went on air.
- Method
- Qualitative pretest with online focus groups.
Quantitative + From Data to InsightsClient case
Knowing the whistleblowing channel exists isn’t the same as trusting it
- Challenge
- Find out whether the integrity culture the company wanted matched the one employees experienced.
- Method
- Recurring quantitative survey of thousands of employees.
08 / 09
International organizations
Research that helps multilateral agencies, foundations and nonprofits design, monitor and evaluate projects, with documented methodology.
Questions we answer- What is the project’s starting point?
- Did the program deliver the expected results?
- How do you reach hard-to-reach audiences?
Case studies in this industry
We haven’t published case studies for this industry yet. Tell us what you need and we’ll show you how we would approach it.
Talk to a specialist09 / 09
Agencies and consultancies
Research for advertising, PR and other communication agencies, and for consultancies: custom primary data to support their clients’ campaigns, pretests and assessments.
Questions we answer- Does the audience understand and relate to the campaign?
- Which ad draws the most attention before airing?
- What primary data backs up the client’s assessment?
Case studies in this industry
We haven’t published case studies for this industry yet. Tell us what you need and we’ll show you how we would approach it.
Talk to a specialist
Another industry?
Talk to a specialist
Didn’t find your industry?
Our methods work in any market. Tell us what decision you need to make, and we’ll design the study with you.
Frequently asked questions
Questions about the industries we serve
Question 01
Which industries does Checon serve?
Checon serves government and the public sector, retail and consumer goods, health and pharma, financial services, education, telecom and digital, energy and infrastructure, international organizations, agencies and consultancies. Each study is designed around the industry’s question and audience.
Talk to a specialist
Question 02
Does Checon conduct research for the public sector?
Yes. Checon conducts public service satisfaction surveys, program evaluations, secondary data assessments and usability tests of digital services for federal, state and municipal government bodies.
Talk to a specialist
Question 03
Does Checon work with communication agencies and consultancies?
Yes. Checon works with advertising and PR agencies and with consultancies on audience studies, campaign pretests and research to support assessments, with ISO 20252 certified processes and external audits.
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Question 04
Does Checon work throughout Brazil?
Yes. Checon carries out projects across Brazil and abroad, in person and online, and has completed more than 500 projects.
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Question 05
Can I see case studies from my industry?
Many of our studies are confidential, but we’re happy to walk you through examples of similar projects. Case studies we’re authorized to share are published on this page.
Talk to a specialist
Contact
Let’s design your next study
Tell us what decision you need to make. A specialist will get back to you within 1 business day with an initial approach.
- +55 61 3542-2876
- checonpesquisa@checonpesquisa.com.br
- SEPN 513, Bloco A, Sala 206, Parte 20, nº 22, Asa Norte
CEP 70760-521 · Brasília, DF, Brazil