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Privacy and LGPD

Your data, handled with the same rigor as our research

This is Checon Pesquisa’s Privacy Policy. It explains, in plain language, what data we collect, why, how long we keep it and how you can exercise your rights under Brazil’s General Data Protection Law (LGPD, Law No. 13,709/2018).

  • Research onlyYour data is never used for sales.
  • Anonymous answersAnalyzed in aggregate, without identifying you.
  • Nothing is soldWe never sell or share personal data.

Last updated: October 9, 2026 · Version for legal review

Who are you?

Choose your profile and see how we handle your data

Respondent

Data
The name and phone number or email used to contact you; your questionnaire answers; profile data (age, region, education, income). In some studies, audio or video recordings and neuromarketing measures, such as eye movements and facial expressions, always with your prior consent.
Purpose
To conduct the interview, check fieldwork quality (back-checks required by ISO 20252) and produce aggregate statistical results.
Legal basis
Consent, obtained at the start of the interview, and legitimate interest for quality checks. Biometric data (neuromarketing) only with specific, clearly highlighted consent. Validate with legal.
Retention
Data that identifies you is kept separate from your answers and is deleted or anonymized after the quality check, within 6 months after the study ends.
Sharing
The client who commissioned the survey receives only aggregate results or anonymized datasets. Your identity is never shared without your express consent. Technology providers are bound by contract and confidentiality.

Panel participant

Data
Name, contact details, the profile you provided when signing up and your history of participation in studies.
Purpose
To invite you to surveys that fit your profile and manage how often you are invited.
Legal basis
Consent, which can be withdrawn at any time.
Retention
For as long as your registration is active. Registrations with no survey activity for 2 years are deleted, and you can ask us to delete yours at any time.
Sharing
Registration data is never sold or shared. For surveys, the same rules as for respondents apply.

Client

Data
Name, job title, work email and phone, and information exchanged in proposals and projects.
Purpose
To prepare proposals, perform contracts, issue tax documents and maintain the business relationship.
Legal basis
Performance of a contract and pre-contractual steps, compliance with a legal obligation, and legitimate interest.
Retention
For the duration of the business relationship and for the periods required by tax and accounting laws.
Sharing
Accountants and government bodies, when required by law.

Website visitor

Data
Data you submit through the form (name, company, email, phone and message) and browsing information collected by cookies.
Purpose
To respond to your inquiry, keep the website running securely and, with your permission, measure how pages are used.
Legal basis
Consent for the form and for analytics and marketing cookies; legitimate interest for necessary cookies.
Retention
Inquiries received through the form are kept for up to 2 years. Your cookie preferences are stored in your browser until you delete them.
Sharing
Google Analytics (audience measurement) and Google Ads (advertising), only if you allow analytics and marketing cookies.

Job applicant

Data
Résumé, contact details, education, work experience and information provided in interviews.
Purpose
To evaluate your application for current or future openings.
Legal basis
Pre-hiring steps taken at your request.
Retention
Up to 12 months. You can ask us to delete it sooner.
Sharing
We do not share résumés with third parties.
For respondents

Our commitments to survey respondents

Were you contacted and want to make sure the survey is from Checon? Verify the survey or call +55 61 3542-2876.

Voluntary participationYou can decline the survey, skip questions or stop at any time.
Confidential answersAnswers are analyzed in aggregate. No one sees your individual answers linked to your identity.
Data separationYour name and contact details are kept separate from your answers and used only to verify interview quality.
Research ethicsWe follow ESOMAR’s international codes and ABEP standards. Research is never selling.
Your rights

What you can request, at any time

The LGPD gives you the rights below (art. 18). Choose one to open a pre-filled request.

Confirmation and access

Find out whether we hold your data and get a copy.

Correction

Correct incomplete, inaccurate or outdated data.

Anonymization or deletion

Ask us to delete or anonymize data that is unnecessary or that we process based on your consent.

Portability

Get your data in a structured format to take to another provider.

Information about sharing

Find out who your data has been shared with.

Withdrawal of consent

Withdraw consent you’ve given, including for the panel.

Do not contact me again

Add your phone number or email to our do-not-contact list for surveys.

Data subject channel

Make your request

Every request gets a reference number. We respond within 15 days and may ask for information to verify your identity first.

Data Protection Officer (DPO) Carlo Checchia privacidade@checonpesquisa.com.br SEPN 513, Bloco A, Sala 206, Parte 20, nº 22, Asa Norte · Brasília, DF, Brazil · CEP 70760-521
Security

How we protect data

Restricted accessOnly authorized, trained staff can access personal data, and only when necessary.
Separate dataIdentifying information and answers are stored in separate databases, linked only by a code.
Certified processesData collection and processing are ISO 20252 certified and externally audited.
Supplier contractsTechnology providers sign confidentiality and data protection agreements.
Cookies

Cookies used on this website

Necessary cookies are always on. Analytics and marketing cookies are only used if you allow them, and you can change your choice at any time.

TypeNamePurposeDurationStatus
Necessarychecon-cookies-v1Stores your cookie choice.Until you clear your browser dataAlways on
Analytics_ga, _ga_* (Google Analytics)Measures visits and page use, in aggregate.Up to 2 yearsOnly with permission
Marketing_gcl_au (Google Ads)Measures ad performance and helps show more relevant ads.Up to 90 daysOnly with permission
Frequently asked questions

Questions about privacy

Question 01

How did Checon get my phone number?

It depends on the study. Contact lists may come from the company or institution that commissioned the survey, from randomly generated numbers or from people who signed up for the Checon panel. You can ask the interviewer or our privacy team where your contact details came from.

Contact the DPO
Question 02

Can I ask not to be contacted again?

Yes. Just tell the interviewer, or use the form on this page and choose “Do not contact me again.” Your phone number or email will be added to our do-not-contact list for surveys.

Contact the DPO
Question 03

Will the company that commissioned the survey know what I answered?

No. The client receives aggregate results or anonymized datasets. Your identity is only shared if you expressly authorize it, for example, so customer service can follow up with you.

Contact the DPO
Question 04

Does Checon sell or transfer my data?

No. Checon never sells or shares personal data. We use it only for the purposes described on this page.

Contact the DPO
Question 05

How can I tell if a survey is really from Checon?

You can confirm a study is legitimate by calling +55 61 3542-2876 or using the verification page on this website. Checon never asks for passwords, bank details or payments in its surveys.

Contact the DPO
Question 06

How quickly will my request be answered?

Every request gets a reference number. Checon responds within 15 days and may ask for information to verify your identity first, to protect your data.

Contact the DPO
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