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About Checon

Market and opinion research since 1992

Founded in 1992 in Brasília, Checon is a full-service market and opinion research agency. Our mission is to deliver quality data through custom studies, so companies and institutions can uncover actionable insights and make better decisions.

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At a glance
Founded
1992, in Brasília (DF), Brazil
Coverage
Nationwide in Brazil, and abroad
Certification
ISO 20252 since 2010
Memberships
ESOMAR · ABEP
Service model
Full service, from research design to final report
30+yearsof market and opinion research
5M+interviews in the last 10 years
500+projects in Brazil and abroad
6integrated solutions, from fieldwork to analysis
Our history

A track record built one study at a time

Founded in Brasília

Checon opens in Brasília as a market and opinion research firm, serving companies and public institutions.

  • Market research
  • Opinion research

Neuromarketing

We added neuromarketing techniques to our studies, measuring attention and emotion alongside what people tell us.

  • Eye tracking
  • Facial coding
  • GSR

ISO 20252 certification

We earned certification under the international quality standard for market, opinion and social research, with external audits and internal quality control on every project.

  • External audit
  • Internal control

From fieldwork to analysis

Six integrated solutions, more than 5 million interviews in the past 10 years and more than 500 projects in Brazil and abroad, in person and online.

  • Quant
  • Qual
  • Neuro
  • UX
  • Secondary
  • Insights

Room for new milestones: our first international projects and new solutions.

Principles

What guides every study

“Quality data, designed around the decision the client has to make.”
  1. QualityAccurate data and rigorous methodology, from sample design to delivery.
  2. InnovationNeuromarketing built into traditional research whenever it adds insight.
  3. TrustAudited processes and the international ethical standards of ESOMAR and ABEP.
  4. CustomizationEvery study is designed around the decision the client has to make.
  5. EvidenceRecommendations based on data, not assumptions.
Quality & ISO

Quality verified at every stage

ISO 20252 certified since 2010, with external audits and internal quality control on every project.

External audit · ISO 20252
  1. Briefing and proposalWe understand the decision and design the approach.
  2. Questionnaire and samplePretested questionnaire and a documented sampling plan.
  3. TrainingField team briefed for each study.
  4. Supervised fieldworkData collection monitored in real time.
  5. VerificationInterview back-checks and data consistency checks.
  6. Analysis and reportResults reviewed before delivery.
Internal quality control on every project
ISOISO 20252International quality standard for market, opinion and social research. Certified since 2010.
ESOMARESOMAR memberWe follow the international code of ethics and conduct of the global research association.
ABEPABEP memberThe Brazilian Association of Research Companies, which sets industry standards in Brazil.
LGPDData protectionRespondent data is anonymized and used for research purposes only.
Leadership

International experience across academia and the public and private sectors

Ricardo L. Checchia

Managing Partner

Electrical engineer (Mackenzie), graduate degree in Business Administration (FGV), professional training at Siemens AG, Germany.

Rosângela L. T. Checchia

Managing Partner

Master’s in Applied Linguistics (UnB), degree in Mathematics (PUC-SP), continuing education in Karlsruhe, Germany.

Carlo T. Checchia

Managing Partner

Degree in Finance (Florida Gulf Coast University), specialization in neuroscience applied to research.

Bruno T. Checchia

Managing Partner

Law degree (UnB), graduate degree in Economic and Business Law (FGV), continuing education at the University of California, Irvine.

Leadership and team photos to be added.

What we do

Six solutions, one standard of rigor

Who we serve

Public and private sectors

Projects throughout Brazil and abroad, in person and online.

RespondentsContacted by Checon?Find out whether the survey is legitimate and how your data is protected.Verify a survey → PanelWant to take part in surveys?Join the Checon panel and get invited to studies.Sign up → CareersWork with usInterviewers, supervisors and analysts: send us your résumé.Send your résumé →
Frequently asked questions

About Checon

Question 01

Who is Checon Pesquisa?

Checon Pesquisa is a full-service market and opinion research agency founded in 1992 in Brasília. It runs custom quantitative, qualitative, neuromarketing, usability and secondary data studies, from research design to a final report with recommendations.

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Question 02

Where does Checon work?

Checon is based in Brasília (DF) and has completed more than 500 projects across Brazil and abroad, both in person and online.

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Question 03

Is Checon certified?

Yes. Checon has been ISO 20252 certified since 2010, with external audits and internal quality control on every project. It is also a member of ESOMAR and ABEP.

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Question 04

Who does Checon work for?

Private companies, government and public sector bodies, international organizations, agencies and consultancies, in industries such as retail and consumer goods, health and pharma, financial services, education, telecom, and energy and infrastructure.

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Question 05

How can I tell if a survey is really from Checon?

If an interviewer contacts you, you can confirm the study is legitimate by calling +55 61 3542-2876 or using the verification page on this website. Respondent data is handled under Brazil’s data protection law (LGPD), anonymized and used for research purposes only.

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Contact

Let’s design your next study

Tell us what decision you need to make. A specialist will get back to you within 1 business day with an initial approach.

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