As a full-service agency, Checon handles the entire research process, from defining the problem and designing the methodology to fieldwork, analysis and recommendations. We combine quantitative, qualitative and neuromarketing techniques so that every study answers the decision it’s meant to inform, with expert interpretation and certified processes behind it.
Clear, reliable statistics from representative samples, for an objective view of your market.
Learn more →The subjective and emotional factors that shape how people see products, brands and messaging.
Learn more →Where marketing meets science: the emotional, spontaneous reactions questionnaires can’t capture.
Learn more →Testing for websites, apps, online stores and self-service kiosks, using real tasks, eye tracking and facial recognition.
Learn more →Literature, document and statistical reviews (IBGE, FGV, IPEA, CNI), plus existing studies.
Learn more →We analyze Checon surveys, internal databases and market data and turn them into insights for decision-making.
Learn more →A pioneer in combining neuromarketing with traditional research in Brazil, Checon pairs biometric measures with interviews to explain what happens before people give a conscious answer.
Records where the eyes land: what people see, in what order and for how long.
Analyzes facial expressions to identify basic emotions as people view the stimulus.
Measures emotional arousal through skin conductance, moment by moment.
Measures automatic associations between brands and attributes, bypassing the filter of a rational answer.
Research isn’t a cost. It’s the intelligence that protects your investment.
Talk to a specialistWe get clear on the decision the study needs to support before we propose a method.
Sample, technique and questionnaire built around your objective. No off-the-shelf packages.
Supervised, verified and traceable data collection, in line with ISO 20252.
Reports and presentations with expert interpretation and practical recommendations.
Our team brings academic, public and private sector experience to market research, opinion research and policy evaluation. See industries and examples →
Founded in 1992 in Brasília, Checon is a full-service market research agency. Our mission is to deliver quality data through custom studies, so organizations can uncover actionable insights and make better decisions.
International quality standard for market, opinion and social research. Certified since 2010, with external audits.
The global association for market research. We follow its international code of ethics and conduct.
The Brazilian Association of Research Companies, which sets industry standards in Brazil, including the Brazil Criterion for socioeconomic classification.
Respondent data is handled under Brazil’s data protection law (LGPD), anonymized and used for research purposes only.
Electrical engineer (Mackenzie), graduate degree in Business Administration (FGV), professional training at Siemens AG, Germany.
Master’s in Applied Linguistics (UnB), degree in Mathematics (PUC-SP), continuing education in Karlsruhe, Germany.
Degree in Finance (Florida Gulf Coast University), specialization in neuroscience applied to research.
Law degree (UnB), graduate degree in Economic and Business Law (FGV), continuing education at the University of California, Irvine.
A market research firm collects and analyzes information about consumers, citizens, customers and markets to help companies and institutions make decisions. Since 1992, Checon Pesquisa has covered every stage of a study: defining the problem, designing the methodology, collecting data in the field, analysis and recommendations.
Talk to a specialistQuantitative research measures. It uses representative samples and structured questionnaires to produce percentages and indicators with a known margin of error. Qualitative research explains. Through focus groups, in-depth interviews and observation, it explores motivations, perceptions and emotions. Many studies combine both.
Talk to a specialistNeuromarketing uses biometric measures to capture spontaneous reactions to ads, packaging, websites and brands. Checon uses eye tracking, facial expression analysis (facial coding), galvanic skin response (GSR) and implicit tests alongside traditional interviews. It’s the right tool when you need to know what grabs attention or sparks emotion before people give a rational answer.
Talk to a specialistISO 20252 is the international quality standard for market, opinion and social research. It sets requirements for every stage of a study, from planning to delivery. Checon has been certified since 2010, is externally audited and runs internal quality control on every project.
Talk to a specialistCost depends on the target audience, sample size, data collection method (phone, face-to-face, online), geographic coverage and timeline. That’s why Checon prepares a custom proposal for every study, starting with a conversation about the decision the research needs to support.
Talk to a specialistYes. Founded in 1992 in Brasília, Checon has completed more than 500 projects across Brazil and abroad, collecting data by phone (CATI), face to face (F2F, with or without tablets), online and by IVR, and running qualitative studies both in person and remotely.
Talk to a specialistJust sign up for the Checon participant panel. It’s free and you only sign up once. When a study fits your profile, you’ll get an invitation and can decide whether to take part. Your data is handled under Brazil’s data protection law (LGPD).
Sign me upInvited to take part in a Checon survey? Find out whether the study is legitimate, how your data is protected and how to exercise your rights under the LGPD.
Verify a surveyTell us what decision you need to make. A specialist will get back to you within 1 business day with an initial approach.
