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Brasília · Federal District

Market research in Brasília and the Federal District

Founded in 1992 in Brasília, Checon knows the Federal District inside out and brings the same rigor to projects across Brazil and abroad: quantitative, qualitative, neuromarketing and usability research.

Request a proposalFieldwork in the Federal District
1992
founded in Brasília
500+
projects in Brazil and abroad
ISO 20252
since 2010, with external audits
Monumental AxisHighway Axis
01 Who commissions research in the Federal District

Evidence for public and private decisions

Brasília is home to government bodies, international organizations, communication agencies and consultancies that need reliable data to make decisions, stay accountable and communicate clearly. It’s also home to companies competing in one of Brazil’s highest-income markets.

  • Government bodies

    Research that helps federal, district and municipal government bodies plan, evaluate and communicate policies and services based on evidence.

  • International organizations

    Studies that help multilateral agencies, foundations and nonprofits design, monitor and evaluate projects, with documented methodology.

  • Agencies and consultancies

    Custom primary data that helps communication agencies and consultancies support their clients’ campaigns, pretests and assessments.

  • Companies and brands

    Retail, health, financial services, education, energy and telecom: satisfaction, brand image, purchase journey and message testing.

See all industries served →
02 Fieldwork in the Federal District

A sample that represents the whole Federal District, not just the Plano Piloto

Conditions vary widely from one administrative region of the Federal District to the next. That’s why the sample is spread by region, sex, age and social class, and can include the surrounding municipalities (the Entorno) when the study’s audience lives or travels there.

When the goal is to compare regions, each one gets its own sample. As a reference, given the Federal District’s population, 1,225 interviews give a margin of about ±2.8 points at 95% confidence.

Calculate the sample for your study →
35 administrative regions, from Plano Piloto to Água Quente, plus the surrounding municipalities when the study requires it See the full list ↓

The 35 administrative regions of the Federal District

Any of them can be included in the sample, on their own or grouped by profile and location. In official order:

  1. IPlano Piloto
  2. IIGama
  3. IIITaguatinga
  4. IVBrazlândia
  5. VSobradinho
  6. VIPlanaltina
  7. VIIParanoá
  8. VIIINúcleo Bandeirante
  9. IXCeilândia
  10. XGuará
  11. XICruzeiro
  12. XIISamambaia
  13. XIIISanta Maria
  14. XIVSão Sebastião
  15. XVRecanto das Emas
  16. XVILago Sul
  17. XVIIRiacho Fundo
  18. XVIIILago Norte
  19. XIXCandangolândia
  20. XXÁguas Claras
  21. XXIRiacho Fundo II
  22. XXIISudoeste/Octogonal
  23. XXIIIVarjão
  24. XXIVPark Way
  25. XXVSCIA/Estrutural
  26. XXVISobradinho II
  27. XXVIIJardim Botânico
  28. XXVIIIItapoã
  29. XXIXSIA
  30. XXXVicente Pires
  31. XXXIFercal
  32. XXXIISol Nascente/Pôr do Sol
  33. XXXIIIArniqueira
  34. XXXIVArapoanga
  35. XXXVÁgua Quente

Entorno: neighboring municipalities in the states of Goiás and Minas Gerais are included in the sampling plan when the study’s audience lives, works or shops in the Federal District.

  • CATI

    Telephone interviews, with supervision, call monitoring and quota control by region, sex, age and class.

    Learn more →
  • Face-to-face (F2F)

    Interviews at homes, high-traffic locations, events and service points, with or without tablets.

    Learn more →
  • Web and IVR

    Online questionnaires for customer bases and connected audiences; IVR for large volumes and short questionnaires.

    Learn more →
  • Focus groups and interviews

    In-person or online groups with live streaming, plus in-depth interviews with audiences that are hard to bring together.

    Learn more →
03 Public sector case studies

How research has already changed public services and communication

?Client case · Government and public sectorBefore the answers, the questions: what citizens need to understand in order to trustFind out which questions citizens still had after a public institution’s campaigns.Read the case study →60+Client case · Government and public sectorWhen users can’t find it, the problem isn’t theirsFind out whether entrepreneurs could find what they needed on the organization’s portal.Read the case study →100+Client case · Government and public sectorDoes your service standard work when no one is watching?Find out whether a network’s service standard was really reaching entrepreneurs.Read the case study →10,000+Client case · Government and public sectorWhat the registry doesn’t show: who small business owners really areUnderstand who small business owners really are, including those who closed their business or never got started.Read the case study →2Client case · Financial institutionsA low score warns that something is wrong. It doesn’t say what.Understand the reasons behind low scores from a financial institution’s public sector clients.Read the case study →
See all case studies →
04 Quality and transparency

Documented methodology, from questionnaire to report

When you’re accountable to the public, the method matters as much as the result. Checon follows the ISO 20252 standard, with external audits, and handles participants’ data under Brazil’s data protection law (LGPD).

  • ISO 20252Certified since 2010, with external audits
  • LGPDConsent, and data used for research purposes only
  • Code of ethicsClear rules for participants, clients and staff
Frequently asked questions

Questions about research in Brasília and the Federal District

Question 01

Does Checon only do research in Brasília?

No. Checon was founded in 1992 in Brasília and carries out projects across Brazil and abroad, by phone, in person and online. We’ve completed more than 500 projects.

Talk to a specialist
Question 02

Can results be analyzed by administrative region of the Federal District?

Yes. The sample can cover all 35 administrative regions and be designed to compare regions or groups of regions, such as Plano Piloto and Lagos, Ceilândia and Sol Nascente/Pôr do Sol, or Taguatinga, Águas Claras and Vicente Pires. Each region or group analyzed separately needs its own sample, which we define in the proposal.

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Question 03

Can the survey include the surrounding municipalities?

Yes. When the study’s audience also lives or travels in the Entorno, those neighboring municipalities are included in the sampling plan, with their own quotas.

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Question 04

Which data collection methods can be used in the Federal District?

Phone interviews (CATI), face-to-face interviews in homes, high-traffic locations and service points, online questionnaires, IVR, focus groups and in-depth interviews. The method depends on the study’s audience and question.

Talk to a specialist
Question 05

How many interviews are needed to represent the Federal District?

It depends on the margin of error you need and the groups you want to compare. As a reference, given the Federal District’s population, 1,225 interviews give a margin of about ±2.8 points at 95% confidence. The sample size calculator runs the numbers for other scenarios.

Talk to a specialist
Question 06

Does Checon work with government bodies and international organizations?

Yes. Checon conducts research for the public sector, international organizations, communication agencies, consultancies and companies, in line with ISO 20252, with external audits, and Brazil’s data protection law (LGPD).

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