Data analysis
Descriptive and inferential statistics that separate real differences from random noise, with significance tests and breakdowns by segment.
From Data to Insights
We find the signal in the noise and turn it into decisions
We analyze Checon research, your internal data and market data. Statistics separate what’s real from what’s chance, and expert interpretation tells you what to do about it.
From noise to signalBase: 1,840 customers
Insight
Delays of more than 5 days explain most of the NPS drop among new customers.
Why expert analysis
Dashboards show numbers. Experts show what they mean.
⚙What automated tools deliver
- Charts and dashboards generated in seconds
- What went up and what went down
- Every number treated as equally important
- Each source viewed in isolation
✦What Checon’s analysis adds
- Statistical significance: separates real differences from random noise
- Explanation: shows why the result changed, by connecting sources
- Priority: shows what matters most to the decision
- Recommendation: turns findings into business actions
What it is
From Data to Insights is Checon’s analytics service. We analyze Checon research, your internal data and market data, and deliver clear insights and prioritized recommendations to guide decisions. Technology gives us speed; our experts handle the interpretation.
How it works
From raw data to insight, in four steps
01
Gather
We bring together everything that helps answer the question: Checon survey results, your internal data and market data, in a single dataset.
- Surveys
- CRM and sales
- Customer service
- Official statistics
02
Clean and connect
We standardize the data, check it and fix inconsistencies. Then we link the sources through common keys, such as customer, region or period, and weight the data where needed.
- Consistency
- Source matching
- Weighting
03
Analyze
We use statistics to separate real differences from random noise and identify what drives the result, by segment and over time.
- Significance tests
- Satisfaction drivers
- Segments
04
Recommend
We turn the findings into clear insights and prioritized actions, with the expected impact of each.
- Insights
- Action plan
- Priorities
What we do
Four deliverables that take you from data to action
Satisfaction drivers
We identify which attributes actually drive satisfaction and NPS, and where to invest first, by mapping importance against performance.
Insight reports
A clear narrative, from data to implication: what happened, why, and what to do.
Recommendations
Every finding becomes a prioritized action with its expected impact, so the team knows exactly where to start on Monday.
Illustrative data.
Satisfaction drivers
Where to invest first: the importance × performance matrix
Each dot is an attribute. The further right, the more it drives satisfaction; the higher up, the better it’s rated. Click the dots and compare new and long-standing customers.
Illustrative data.
Data we connect
Research, company and market data in a single analysis
Surveys
Quantitative, qualitative, neuromarketing and usability studies conducted by Checon.
Internal databases
Data the company already has: sales, customer records, customer service, complaints and metrics such as NPS.
- CRM
- Sales
- Customer service
- NPS
Market data
Official and industry statistics that put results in context and help size opportunities.
- IBGE
- FGV
- IPEA
- Industry data
⇢Combined in a single dataset, these sources answer questions none of them can answer alone.
Client case
Knowing the whistleblowing channel exists isn’t the same as trusting it
Challenge
Find out whether the integrity culture the company wanted matched the one its employees experienced.
What was measured
- Six dimensions of integrity
- Internal segments
- Change between waves
Reading3
levels measured separately: knowing, using and trusting.
Result
A governance tool, including a matrix for prioritizing integrity initiatives.
What you get
Deliverables you can act on
Insight reportFindings, implications and recommendations, in business language.
Executive presentationA summary for leadership, focused on the decisions at hand.
Prioritized action planWhat to do first, with expected impact.
Clean datasetDocumented and ready for further analysis.
Further reading
See all articles →Articles on From Data to Insights
Management · 6 min readMetrics to manage and improve your businessPeter Drucker, still regarded as the father of modern management, continues to offer valuable lessons…Read the article →Management · 4 min readWho are your customers, and how well do you know them?The basic requirement for the success of any venture is knowing and monitoring its market and, more specifically, the expectations…Read the article →
Frequently asked questions
Questions about data analysis and insights
Question 01
Does Checon analyze a company’s internal data?
Yes. Beyond the studies Checon conducts, we analyze a company’s internal data, such as sales, customer service and NPS, along with market data. We start by assessing the quality of each dataset and how it can be linked to the survey results.
Talk to a specialist
Question 02
What is satisfaction driver analysis?
It’s an analysis that identifies which attributes of a product or service have the biggest influence on overall satisfaction or NPS. By mapping each attribute’s importance against its perceived performance, it shows where to invest first for the greatest impact on customer experience.
Talk to a specialist
Question 03
What’s the difference between a data report and an insight report?
A data report shows numbers: percentages, tables and charts. An insight report explains what those numbers mean, why the results turned out as they did and what the company should do next, with prioritized recommendations.
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Question 04
How do you combine data from different sources?
We standardize and check the sources, then link them through common keys, such as customer, region, product or period. When individual records can’t be matched, we compare the sources by segment and trend. Every step is documented so the analysis can be repeated.
Talk to a specialist
Question 05
What is statistical significance and why does it matter?
Statistical significance tells you whether an observed difference, say between two regions or two survey waves, is real or could be due to chance. It keeps you from acting on variations that fall within the margin of error.
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Question 06
Do you use artificial intelligence in the analysis?
Automated tools can speed up steps such as organizing datasets, coding open-ended answers and producing charts. Interpretation, statistical validation and recommendations are handled by Checon’s experts, who understand both the study and the business.
Talk to a specialist
Related solutions
Contact
Let’s design your next study
Tell us what decision you need to make. A specialist will get back to you within 1 business day with an initial approach.
- +55 61 3542-2876
- checonpesquisa@checonpesquisa.com.br
- SEPN 513, Bloco A, Sala 206, Parte 20, nº 22, Asa Norte
CEP 70760-521 · Brasília, DF, Brazil