Voluntary, informed participation
Participation is always voluntary. Before we begin, we explain who we are, the general topic, roughly how long it will take and how the data will be used. Declining or stopping at any point has no consequences.
Code of Ethics
The principles that guide every Checon survey
Our commitments to respondents, clients, society and our team. Based on the ICC/ESOMAR International Code, ABEP standards, Brazil’s data protection law (LGPD) and ISO 20252.
Version 1.0 · Approved by the board on October 10, 2026
“A survey is only worth something if the people answering trust the people asking.”
- Voluntaryno one has to take part
- Anonymousanswers analyzed in aggregate
- Honestresults reported as they are
- Separateresearch is never selling
Chapter I
To respondents
People who answer our surveys trust us with their time and opinions. That is our most important commitment.
Research is never selling
We never use research as a pretext for selling, promoting products or collecting contacts for marketing. Research and commercial activities are always kept separate.
Data protection and anonymity
We handle personal data in line with the LGPD, collect only what we need and keep identifying information separate from answers. Results are analyzed in aggregate, and respondents’ identities are never shared without their express consent.
Care with children and vulnerable people
Interviews with children and teenagers require consent from a parent or guardian. With people in vulnerable situations, we take extra care with language, consent and protection.
Respect and do no harm
We avoid unnecessary or uncomfortable questions, handle sensitive topics with care and respect participants’ time and privacy.
Chapter II
To clients
Clients who commission research need to trust the method and the results.
Methodological rigor and transparency
We clearly describe each study’s sample, method, fieldwork period and limitations. We never leave out information that could change how the results are read.
Independence and honesty
We report results as they are. We don’t adjust data or conclusions to meet expectations, and our recommendations are based on evidence.
Confidentiality
Client information, data and results are confidential and only disclosed with authorization. Any conflict of interest is disclosed before work begins.
Chapter III
To society
Research shapes public and private decisions, so how it is published matters.
Responsible publication
Published results must include essential technical information, such as sample, period, method and margin of error. If one of our results is published in a misleading way, we work to correct it.
Legal compliance and self-regulation
We comply with Brazilian law, including the LGPD and the specific rules for each type of study, as well as the ICC/ESOMAR International Code, ABEP standards and the requirements of ISO 20252.
Chapter IV
To staff and partners
Ethics is also how we work with one another.
Professional conduct
Interviewers and analysts are trained to act respectfully, identify themselves correctly and follow each study’s procedures. We do not tolerate harassment, discrimination or disrespect of any kind.
Business integrity
We neither offer nor accept improper benefits. Our dealings with government bodies and partners comply with Brazil’s anti-corruption law (Law No. 12,846/2013) and the principles of transparency.
In practice
How we ensure the code is followed
TrainingAll staff, including interviewers, are trained on this code when they join Checon and receive project-specific training for each study.
Signed commitmentEmployees and field partners sign a pledge to follow this code, along with a confidentiality agreement.
External auditOur research processes are ISO 20252 certified, with external audits and internal quality control on every project.
Annual reviewWe review this code every year, or sooner if laws or industry standards change.
Ethics channel
See something that goes against this code?
Respondents, clients, employees and partners can report any conduct that goes against these principles. Every report is reviewed confidentially, and no one who reports in good faith will face retaliation.
Ethics and privacy email privacidade@checonpesquisa.com.br Reports go to Checon’s data protection officer and are handled confidentially.
Frequently asked questions
Questions about the Code of Ethics
Question 01
What is Checon’s Code of Ethics based on?
The ICC/ESOMAR International Code on Market, Opinion and Social Research, ABEP standards, Brazil’s General Data Protection Law (LGPD) and the requirements of ISO 20252, under which Checon is certified and externally audited.
Go to the ethics channel
Question 02
How do I report conduct that violates this code?
Email the ethics channel. Anyone can report, including respondents, clients and employees. Reports are handled confidentially, and no one who reports in good faith will face retaliation.
Go to the ethics channel
Question 03
What happens if the code is violated?
Every report is reviewed. If a violation is confirmed, we take proportionate action, which may include guidance, process corrections, disciplinary measures or ending a partnership.
Go to the ethics channel