Case studies

Studies that led to decisions

From business question to recommendation: see how we combine methods to solve real challenges across industries. Filter by industry or solution to find studies like yours.

Explore case studies Tell us about your challenge

14real case studies
5industries
4solutions

Featured

From challenge to result

Retail and consumer · Quantitative + Qualitative

When the sign changes, do customers stay?

The store,not the name, was what kept customers loyal

Challenge
Find out whether customers were loyal to the brand or to the store before the store changed its name.
Method
Quantitative survey of local consumers, plus focus groups with different shopper profiles.
Result
A clear view of which messages to reinforce, which parts of the experience to preserve and which profiles needed a different approach.

Solutions:Quantitative Qualitative Read the full case study →Client case

Government and public sector · Usability + Qualitative

When users can’t find it, the problem isn’t theirs

60+participants in eye tracking tests

Challenge
Find out whether entrepreneurs could find what they needed on the organization’s portal.
Method
Navigation tests with eye tracking and in-depth interviews, with more than 60 participants.
Result
Portal redesigned based on recommendations for search, content, language, forms and navigation.

Solutions:Usability Qualitative Read the full case study →Client case

Energy and infrastructure · Quantitative + From Data to Insights

Knowing the whistleblowing channel exists isn’t the same as trusting it

3levels measured: awareness, use and trust

Challenge
Find out whether the integrity culture the company wanted matched the one its employees experienced.
Method
Recurring quantitative survey of thousands of employees, with indexes and trend data.
Result
A governance tool, including a matrix for prioritizing integrity initiatives.

Solutions:Quantitative From Data to Insights Read the full case study →Client case

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Industry

Solution

14 case studies

Public sectorQuantitative + From Data to Insights

What the registry doesn’t show

Challenge: Understand who small business owners really are, including those who have closed up shop.
Method: Nationwide telephone survey with more than 10,000 interviews.

Client caseRead the case study →

Public sectorQualitative + Quantitative

Before the answers, the questions

Challenge: Find out which questions citizens still had after the campaigns.
Method: Focus groups in several regions and a nationwide online survey.

Client caseRead the case study →

Public sectorQualitative

Does your service standard work when no one is watching?

Challenge: Find out whether a network’s service standard was actually reaching entrepreneurs.
Method: More than 100 mystery shopping evaluations, in person and digital.

Client caseRead the case study →

Public sectorUsability + Qualitative

When users can’t find it, the problem isn’t theirs

Challenge: Find out whether entrepreneurs could find what they needed on the portal.
Method: Navigation tests with eye tracking and interviews, with more than 60 participants.

Client caseRead the case study →

RetailQuantitative + Qualitative

When the sign changes, do customers stay?

Challenge: Find out whether customers were loyal to the brand or to the store before the store changed its name.
Method: Quantitative survey + focus groups.

Client caseRead the case study →

RetailQualitative + Quantitative

Why do shoppers know the store but buy from a competitor?

Challenge: Understand why people who knew and considered the chain bought elsewhere.
Method: Interviews, focus groups, accompanied shopping and a quantitative survey.

Client caseRead the case study →

RetailQuantitative

Before asking why customers stopped, confirm that they stopped

Challenge: Understand why customers of a digital reordering solution stopped buying.
Method: Telephone survey of the inactive customer base.

Client caseRead the case study →

RetailQualitative + Quantitative

On the map, the location was perfect

Challenge: Find out whether a new store in a new hub would become part of people’s routine.
Method: Qualitative research and face-to-face interviews with customers and non-customers.

Client caseRead the case study →

HealthQuantitative

The same questions, on both sides of care

Challenge: Find out what health professionals and patients really think about health issues in the public debate.
Method: Face-to-face survey at care facilities, with more than 3,000 interviews.

Client caseRead the case study →

FinancialQualitative

A low score warns that something is wrong

Challenge: Understand the reasons behind low scores from public sector clients.
Method: Online in-depth interviews with clients and teams.

Client caseRead the case study →

EnergyQualitative + Quantitative

Listen, measure and track

Challenge: Find out whether internal communication was understood, not just opened.
Method: Online focus groups, web survey and online community.

Client caseRead the case study →

EnergyQuantitative

A new word in the vocabulary

Challenge: Measure what a newly launched brand comes to mean to the public.
Method: Nationwide online quantitative survey of people who did and did not see the campaign.

Client caseRead the case study →

EnergyQualitative

One extra word in the voice-over, a different company in people’s minds

Challenge: Find out how an institutional campaign would land with the public before it went on air.
Method: Qualitative pretest with online focus groups.

Client caseRead the case study →

EnergyQuantitative + From Data to Insights

Knowing the whistleblowing channel exists isn’t the same as trusting it

Challenge: Find out whether the integrity culture the company wanted matched the one employees experienced.
Method: Recurring quantitative survey of thousands of employees.

Client caseRead the case study →

Confidentiality

How we publish our case studies

Only with permissionClient names and results appear only with express approval.
Strategic data protectedSensitive figures are omitted or shown in relative terms.
Anonymous participantsNo respondent is identified, in accordance with Brazil’s data protection law (LGPD).

Frequently asked questions

Questions about the case studies

Question 01

Why don’t some case studies show the client’s name?

Many studies are confidential. Checon only publishes a client’s name and results with express permission and, where necessary, leaves out strategic or sensitive data.

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Question 02

Has Checon done studies in my industry?

Checon serves government and the public sector, retail and consumer goods, health and pharma, financial services, education, telecom and digital, international organizations, agencies and consultancies. Use the industry filter on this page or talk to a specialist about projects similar to yours.

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Question 03

Can I ask for client references?

Yes. For procurement processes, Checon can provide references and certificates of technical capability, while respecting each client’s confidentiality.

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Question 04

How long does a study like these take?

It depends on the method, audience and sample. Usability tests and secondary data studies tend to be quicker; nationwide quantitative surveys and multi-method studies take longer. The proposal lays out the full schedule.

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